5 Marketing Challenges Dealers Can Solve With A CDP | PureCars

With all the buzz on third-party cookie deprecation, first-party data and targeted marketing, we wanted to discover how dealerships are making use of customer data. In March 2023, we conducted a survey to understand how dealers manage their data.

Our analysis of the results identified five key marketing challenges dealerships face with their data and found they can all be solved with a Customer Data Platform. In this white paper, we’ll provide you with actionable insights for these data challenges, including:

Adapting your advertising strategy when Google eliminates third-party cookies in 2024

Activating first-party data to target customers with the right message at the right time

Cleaning and appending your customer data for a more efficient use of your ad spend

Customer Data Platform

Clean, append, and capitalize on your dealership’s customer data.

Digital Advertising

Maximize your ROI with the best in digital advertising.

Website Conversion Tools

Get digital merchandising that turns browsers into buyers.

Market Data & Analytics

Dive into insights on your performance — and your competition, too.