UPGRADE TO FIRST-CLASS MARKETING WITH FIRST-PARTY DATA
Your dealership’s first-party data is a treasure trove of customer insights that can help you reach new advertising heights when it’s piloted by a Customer Data Platform (CDP). Is all the buzz on first-party data and CDPs flying under your radar? Watch our webinar and we’ll try to make it as clear as the blue sky.
Watch The Webinar
No Cookies, No Problem: First-Party Data is the Key to Future Marketing Success
In the not too distant future, dealerships will be challenged to make use of their first-party data as the digital advertising landscape is poised for a cookieless future. On top of that, the rise of privacy concerns and regulations have many consumers already opting out of third-party cookies altogether. These factors pose a tough challenge for dealers trying to effectively target and market to potential customers.
In this webinar we’ll discuss the future of automotive advertising and the need for ultra-targeted marketing with your dealership’s secure first-party data. We’ll examine how clean, first-party data offers limitless marketing opportunities for your dealership, plus benefits like improved costs per conversion and reduced ad waste.
See how your marketing can soar on the wings of first-party data and get a birds-eye view on how a CDP:
Provides data management that you can’t get from your DMS or CRM
Cleans and appends customer records to give you first-party data you can rely on
Delivers audience segments to target the right customers at the right time - and eliminate ad waste
Fasten your seatbelts and learn how you can capitalize on your first-party data with a CDP.
Your Pilot
Aaron Sheeks
President
Aaron Sheeks, is the President of PureCars, an Atlanta-based leading provider of digital marketing technology and services for automotive dealers. Aaron is a former U.S. Naval Officer and prior to joining PureCars, served as the CEO of The AutoMiner, acquired by PureCars in early 2023. He has a proven track record of building successful sales and support teams while working hand-in-hand with top dealer groups across the country on their retail processes. He holds a MBA from Trident International University.