In today's competitive automotive market, effective advertising hinges on more than just visibility; it requires reaching the right audience with personalized and relevant messaging. Yet, achieving this goal is often difficult due to fragmented data, constrained budgets, and outdated advertising strategies.

This white paper dives into the importance of combining clean and normalized data with advanced audience targeting through social media advertising. Using a Customer Data Platform (CDP), such as PureCars' AutoMiner, in conjunction with Meta's Advantage+ Audiences, we illustrate how this collaboration enhances audience targeting and can boost overall campaign performance.