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The Only GM IMR Approved CDP

ACHIEVE BETTER DIGITAL ADVERTISING RESULTS WITH A CUSTOMER DATA PLATFORM

Capitalize on clean customer data to drive more leads and ROs for your dealership.

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TAKE YOUR DIGITAL ADVERTISING TO THE NEXT LEVEL

When you combine a Customer Data Platform (CDP) with digital advertising, you have the ability to create unlimited audiences that can be instantly used in a wide variety of marketing channels, including search, display, social and email.

With the market becoming even more competitive and third-party cookies starting to fade out, it's never been more critical for dealers to have clean, secure and actionable first-party data. It only takes one bad experience for a customer to switch to a competitor. Something as simple as repeatedly sending vehicle ads when they’ve already purchased. Adding a CDP to your digital advertising solves this concern — and many others.

 

BENEFITS OF ADDING A CDP TO YOUR GM DIGITAL ADVERTISING PACKAGE:

  • Ability to instantly activate your advertising with clean first-party data
  • Increased match rates and better ad targeting in a cookieless environment
  • Market to customers with more personalized messaging
  • More efficient use of your advertising budget
  • GM IMR Turnkey co-op and billing

HOW DOES IT WORK?

ADD OUR AUTOMINER CDP TO YOUR GM DEALER DIGITAL SOLUTION (DDS), SO YOU CAN:

Consolidate all of your customer data sources into one platform
Cleanse and append your customer data to ensure it's always accurate and current
Securely store and share data, aligning with strict privacy, data security and encryption policies
Create endless sales and fixed ops marketing campaigns with custom lists that are created based on your goals
Use custom marketing lists in a wide range of channels, including: paid search, social, display, video, text and email

 

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WHAT KIND OF RESULTS COULD YOU ACHIEVE?

During a recent pilot program with a group of 20 dealerships, we excluded recently purchased customers from programmatic display prospecting and retargeting campaigns. By showing only the most relevant ads to the right consumers, these dealers experienced:

Conversion

240%
Higher Conversions

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65%
Lower Cost-Per-Conversion

Click

130%
Higher Click-through Rate

OUR CLIENTS SAY IT BEST:

"We started with AutoMiner for a consistent fixed ops message. What we got in return is so much more! The AutoMiner team does so much to help our dealer group."
Stephanie Skinner, Marketing Director
LaFontaine Auto Group
“It pays for itself and then some. The ROI is a no-brainer. The sales campaigns have been awesome. We’ve seen a clear lift in what we’ve been doing.”
Chris Martinez, Platform Director
Jackie Cooper Auto Group
"We're so pleased with the results of The AutoMiner; we just signed up two more stores!"
Gia Katzenmeyer, Chief Marketing/Digital Officer
Premier Auto Group

 

Ready to take your customer data and digital marketing to the next level?

See firsthand how we’ve helped thousands of dealers increase revenue while cutting costs per sale and RO.

Contact us today to learn more.