Inventory levels. Market factors. OEM incentives and rebates. With so many variables that can influence how and where you advertise, dealers need an advertising platform and partner that adapts to changes in the industry.

We give you the flexibility to shift advertising dollars quickly and easily to ensure you’re in-market with the right message and the right offers — at the right time.

You’ll also work directly with a digital strategist who understands your business, your market and, most importantly, your goals. That way, we can easily adjust your strategy — even if those changes are needed mid-month.

With vehicle prices coming down, inventory going up and rebates returning, making efficient use of your ad spend is as important to your bottom line as ever.

So is optimizing your ad performance and spend in the channels that are best for your dealership. That’s why our digital marketing experts, backed by our innovative ad technology, are tasked with ensuring your strategy and budget are being used as efficiently as possible — in real time.

It’s no wonder we’re helping dealers to lower their ad cost per sale, reduce ad waste and increase conversions.

Your digital advertising strategy should reflect where your target audience spends their time. Our premier partnerships with the industry’s leading platforms help you do just that.

Traditional TV and radio usage is in decline. Audience reach is essential to marketing success. and connected TV and digital audio are rapidly growing in popularity. That’s why dealers should consider adding channels like Amazon, Spotify, or Disney/Hulu to their marketing mix. 

These channels also offer sophisticated targeting options, giving dealerships the opportunity to have their messages seen and heard by some very specific audience segments.

Our website merchandising and creative assets provide the online experience consumers have come to expect and provide users with the tools they need to get to the purchasing stage.

A combination of engaging offers, transparent payment information, enhanced vehicle data and website creative all help to deliver more site conversions — from more qualified buyers.

And when it comes to promoting your sales offers, time is always of the essence. Our digital asset technology creates these website assets, manages incentives so offer details are consistent in all placements, and gets your creative to market faster.

Get the data you need, when you need it with our market data and reporting. Our unparalleled analytics give you tailored insight into ad spend, market demand, competitor performance and more, all in one simple interface.

This insightful data helps you make better marketing decisions and improves advertising ROI. 

You can also use these actionable insights to adjust your marketing strategy with confidence — and at any time.